Insurance Social Media Marketing: How to Get Started

The case for getting your business on social media is strong, and the benefits are clear. Social media helps create and build relationships as well as generate leads, all of which are crucial to any business. In addition to recognizing its strengths, starting to incorporate insurance social media into your business model can seem like an overwhelming task.

We’ve rounded up some quick pointers for you to use on your journey to building a strong insurance social media presence:

• • • LinkedIn: It’s a good idea to have profiles for yourself and your business on LinkedIn. Having a well-crafted profile that states your credentials and your business philosophy will enable you to connect with our clients and with potential clients. Once you have your profile set up, reach out to your professional network and invite them to connect with you. Follow the organizations that matter to your industry, as well as any professional or volunteer organizations you belong to. Don